Helping Create Success
Webinar Success Tips
W
hen I gave a webinar a few weeks ago, the subject of which was “Meetings You Won’t Want to Miss” I was shocked to learn that after speaking for 45 minutes on the subject… I still had 387 attendees and they had questions. About meetings??
Well…yes. And the point is that just about any subject can be made engaging if you make the right choices. In my case, I was asked to speak on the topic of meetings and I said I would but… I had misgivings. Meetings are boring, for the most part. People don’t like them. So I decided to state that at the very top-to confess my own negative impressions and take it from there. Choosing to open with the “elephant in the room” is stronger than ignoring it. If your topic is similarly bogged down with a negative reputation, it’s good to address it up front.
The other strong choice that I made was to include visual slides (cartoons, photographs etc) that were humorous. This works well for two reasons:
- images convey information much more quickly than words, so you don’t have to belabor the point
- the attendee is compelled to look at the screen, rather than just listening
The people running the event were able to see when attendees were actively engaged with their screens (I don’t know how as I wasn’t privy to that info) So in addition to having images to look at, I also had some simple bullet points on slides, which I did not read to them. It is the kiss of death, and most presenters make this common mistake. Listening to someone else read what is already written is dull, and slows your pace way down. Instead, allow a few seconds of silence when the bullet points come up. That way your audience can read it in peace, and your comments can pick it up from there.
Webinars are one of the most challenging forms of presenting to pull off well. They require a lot of preparation, and an understanding of language, both written and spoken. But they are well worth it for their ability to enable you to connect with larger audiences and to take questions
One of the biggest points I got questions on was my suggestion to make all meetings “Device Free” and having a collection basket placed by the door. What a difference it makes, and can kill the desire for a meeting in the first place! I recently did this at a dinner party, and I don’t know who took it worse at first- the teenagers or the over 60 year olds. It turned into a great success, and no one got hurt in the process.
